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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Strategy
The End of Listening as we Know it: From Market Research Projects to Enterprise Value Creator: A Listen First! Excerpt
The “mental models” we hold either limit or expand our opportunities. I had the good fortune to collaborate with Wharton’s Jerry Wind, the authority on mental models in business, on an essay for Listen First! on listening’s mental model and [...]
Listen first! But only to the loudest voice?
by: Miriam Meischberger and Marius Ramdahl, interns at The ARF.
Note: this post was udpated on February 24. Scroll down to see Update note.
As a part of Social Media week, we had the opportunity to join Steve at a panel discussion on [...]
Posted in Brand Management, Case Studies
Tagged Brand Management, Case Study, Strategy
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