Tag Archives: Strategy

The End of Listening as we Know it: From Market Research Projects to Enterprise Value Creator: A Listen First! Excerpt

The “mental models” we hold either limit or expand our opportunities. I had the good fortune to collaborate with Wharton’s Jerry Wind, the authority on mental models in business, on an essay for Listen First! on listening’s mental model and [...]

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Listen first! But only to the loudest voice?

by: Miriam Meischberger and Marius Ramdahl, interns at The ARF.
Note: this post was udpated on February 24. Scroll down to see Update note.
As a part of Social Media week, we had the opportunity to join Steve at a panel discussion on [...]

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