Tag Archives: Talking

Top Brands Still Working with Outdated Mental Models

Brands continue to be guided by their old mental model of advertising – one way communication designed to teach, persuade and result in a transaction – when participating in social media (see our post from last year here). eMarketer’s chart [...]

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Brands: Lots of Talking, Not Much Listening

A few weeks ago Ted McConnell, EVP Digital at ARF, and I had a brief conversation where we talked about the ratio of talking to listening. He said, “if you divide the number of dollars spent on ads by the [...]

Posted in Brand Management, Culture, Marketing, Mental Models, Organization | Tagged , | 1 Comment