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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
Tag Archives: Text Analytics
Three Questions about Social Media Monitoring and Customer Service for Tom HC Anderson
In advance of our May 2 webinar on social media monitoring and customer service, I asked Tom HC Anderson a few questions about the state of customer service, the role of sentiment and where it’s heading. Tom is the head [...]
Posted in Customer Service, Research, Sentiment, Social Media Monitoring, Text Analytics
Tagged Customer Service, Sentiment, Text Analytics
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4 Questions about Sentiment and Text Analytics for Jeff Catlin, CEO, Lexalytics
Jeff is appearing on the “Visionaries” panel at the Sentiment Analysis Symposium on April 12. I’ve corresponded with Jeff for several years and always find his thoughts and guidance insightful and provocative. We’ll finally meet at the panel, and I’m [...]
Posted in Conferences, Futures, Sentiment, Social Media, Text Analytics
Tagged futures, Jeff Catlin, Lexalytics, Sentiment, Text Analytics
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4 Questions for Seth Grimes, Sentiment Analysis Symposium Founder
Seth Grimes, well-known authority on text analysis and sentiment, spoke with me about sentiment analysis and the upcoming Sentiment Analysis Symposium on April 11 and 12, 2011 in New York City (click link to register). I’ve read Seth for years [...]
