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Listen First! Tops for TrainingWe have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK
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I’ve been flattered that Listen First! has been translated into Korean and Indian editions. The Korean version is out and selling well. The Indian edition will be released soon.
The Italian and Japanese versions expand on the core US version. For [...]
It’s official. Leading business book publisher Shoeisha Co., Ltd. will be bringing out a Japanese version of Listen First! Last April, Dentsu expressed interest in having the book published in Japan because of growing interest in listening. As with the [...]