The ARF

I work for the Advertising Research Foundation.

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is the preeminent professional organization providing fact-based thought-leadership to the advertising, marketing and media industries. The ARF’s membership includes more than 350 companies in four major industries – advertisers, agencies (creative and media), media companies, and research companies. Additionally, the ARF’s knowledge and thought leadership are leveraged by industry associations, educational institutions and international organizations.

The ARF’s core activities for advancing knowledge include multi-day events such as the annual Re:think Convention + Expo and Audience Measurement conference; and daylong Industry Leader Forums. The ARF Council program focuses industry attention on the enduring and hot-button concerns driving the industries we serve, such as Mobile, 360 Media and Marketing, Social Media, Multicultural, People, Advertising Effectiveness, and Shopper Insights. Each Council is comprised of more specific forums that present the latest cases, trends, practices and insights from A-list brands, companies and presenters. Additionally, the ARF publishes the Journal of Advertising Research, a peer-reviewed publication with contributions by leading academics and practitioners, available as subscription or member benefit. Our newly launched ARF Community, is available to everyone interested in advertising, marketing and media.

ARF members enjoy the many benefits of an engaged community, professional networking, opportunities to contribute to industry development, and accessing advertising, marketing and media knowledge through state-of-the-art Web tools, such as ARF PowerSearch, ARF Morning Coffee, or Knowledge@Hand, and personal assistance from the ARF Knowledge Center. If you’re interested in learning more about membership, send an email to membership@thearf.org or visit the membership section of the ARF Website.

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