Annie Pettit on Social Research

Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0” in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of key topics and concerns. I lobbed questions to Annie from off-camera. If you like this, you may be interested in her post, “Research is not just Listening.”


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