Social researcher Annie Pettit sat for an interview at the Advertising Research Foundations “Audience Measurement 5.0″ in 2010. It was a fascinating conversation concerned with social research vs. monitoring, the need for sampling and weighting, disambiguation, and a host of key topics and concerns. I lobbed questions to Annie from off-camera. If you like this, you may be interested in her post, “Research is not just Listening.”
