I interviewed Jeni Lee Chapman of HarrisInteractive, at Re:think 2011 as part of the Insights Zone interview series. We talked about listening, opportunities, challenges, their view on “representative listening,” and their business.
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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
