I spoke with Rob Key, founder and CEO of full-service listening, social media and management consulting agency Converseon about listening, organizational adoption, change and opportunities.
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Listen First! Tops for Training
We have used Rappaport's Listen First! as an indispensable guide to the world of social media listening and analysis for internal training. The book combines an insightfully broad view of listening research with compelling case studies, specific guidelines, and an overview of listening technologies. Highly recommended for marketers and researchers alike. - John Wittenbraker, Ph.D., Director of Global Innovation, GfK-
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"I learned very early the difference between knowing the name of something and knowing something."— Richard P. Feynman
